I’m afflicted with Disconnected Design Syndrome (DDS).

That’s a phrase I just coined. Feel free to use it, but you need to credit me with a backlink, of course.

In 1995, when I launched DempseyStudio.com there were no symptoms for several years. Although the site was redesigned a few times, I ultimately went with a variation of a Flash-based template from Template Monster.

Let’s be clear: you cannot contract DDS in a monogamous relationship with only one web property.

Here is where it gets complicated:

Over two years ago, I jumped into blogging. Initial research bears out that the best search results and blog directories desire a top-level blog URL. It didn’t make sense to try and build it and host it on my Flash-based portfolio site. Blogger it is; and I’m off. Now there are two web properties on two very different publishing platforms. The disparate web technologies pose a riddle about how to brand the two into one unified, consistent identity.

You know this is going to be a problem, but you ignore it. Plus, there are video games to play.

Fast-forward two years, and in rapid succession we have:

Those three are all WordPress blogs, so treatment comes with some built-in convenience. The Blogger posts can be imported, but I’m a big fan of brand loyalty, plus Blogger seems faster. However, I may need to cut the cord.

Let’s not underestimate Twitter, YouTube and, to a lesser extent – Facebook . Once you can upload photos and/or background images, these social media channels become an extension of your brand and deserve a consistent image.

From Building Your Online Brand With Social Media Tools:

“Each part of the social media puzzle builds into a picture people have of you”

Let’s not have that picture be a digital ransom note, a dizzying collection of unrelated themes and style sheets – some custom-made, others template derivations – across your properties.

The road to a healthier brand identity starts, in the words of Jesus Jones, “Right Here, Right Now”.